Why McDonald's killed this menu item

Fast-food chain McDonald’s has decided to remove salads from its menu since 2020, as the company believes that customers primarily visit for burgers and fries. The president of McDonald’s USA stated that although they are open to relaunching salads if there is significant demand, their experience has shown that customers are more interested in items like fries, meal deals, and hot sandwiches. The decision to prioritize these core menu items helps simplify restaurant operations and maximize sales. Similarly, the company has no immediate plans to introduce a plant-based burger, although it remains attentive to consumer trends.